In 2026, the Zhejiang Provincial Women's Federation adheres to the principles of precision, pragmatism, tangibility and accessibility, , releasing 10 heartwarming practical initiatives for women, children and families, which focus on caring for women, protecting children and empowering families. These initiatives include 'building 100 provincial-level model Women's Common Prosperity Workshops, 1,000 'Mom's Flavor' Common Prosperity Markets, and 10,000 Common Prosperity Courtyards, helping 130,000 women and 15,000 low-income individuals secure jobs and increase income locally at their doorstep.' Women's federations at all levels across the province have forged ahead actively, closely following the provincial Party committee's key decision and deployment of leveraging the "Ten-Million Project" to drive integrated urban-rural development and narrow the "three major gaps" (between urban and rural areas, between regions, and between income groups). Leveraging the unique role of women, they have deeply implemented the Party-building-led Women's "Common Prosperity Workshop + Common Prosperity Market + Common Prosperity Courtyard" Hundred- Thousand-Ten-Thousand Action, promoting the organic integration of a beautiful ecology, beautiful economy and beautiful life, broadening local employment and entrepreneurship channels at the doorstep for women — especially rural women — and earnestly delivering tangible benefits to people's livelihoods.

In Yuanyu Village, Chixi Town, Cangnan County, the "Enjoy Yuanyu · Women's Common Prosperity Workshop" has been built relying on the cultural tourism resources of the core section of the 168 Golden Coastline. Guided by the Women's Federation of Cangnan County, the workshop follows the approach of "agriculture-tourism integration", and innovates a model of "village collective + manager + rural star streamer + women's employment". By integrating diverse business formats such as coastal homestays, seaside restaurants, family catering station and leisure fishing boats, it has developed a comprehensive cultural tourism service platform that combines visitor reception, specialty product exhibition and sales, live-streaming commerce and skills training. It has become an important platform enabling local women to start businesses and increase income "at their doorstep".

Diverse Business Models Pave the Road to Prosperity: From Housewives to All-round Cultural Tourism Practitioners

"I used to stay home mainly taking care of the children and doing housework. Now through the training offered by the workshop, I've learned homestay reception and participate in local specialty products sales. I earn a stable monthly income and feel more valued." said Sister Lin with a smile, who works at a homestay.

Stories like Sister Lin's are abundant in Yuanyu Village. Catering to women's priority of family care, the workshop has created a full range of flexible employment positions covering seafood sorting, homestay services, catering cleaning and fishery-tourism reception, effectively addressing the shortage of tourism service personnel during peak season along the Golden Coastline.

To date, the workshop has directly enabled more than 50 women to secure stable employment. They have transformed from traditional family caregivers into homestay managers and live-streaming influencers, with an average monthly income increase of over 2,500 yuan. Some positions can bring a monthly income rise of up to 10,000 yuan during peak seasons. Various business forms across the village have helped 150 villagers increase their income, and the total output value of all business sectors has quadrupled compared with that three years ago.

Courtyard Economy and Home-Cooking Services: Rural Skilled Hands Cook Up a New Taste of Increased Income

The workshop has cultivated eight "Yuanyu Sisters" home-based service points, enabling eight households of women to start businesses at home. After returning from sea fishing experiences, tourists are treated to authentic coastal cuisine cooked by the Yuanyu Sisters using the freshest local ingredients. These dishes satisfy visitors' taste while boosting the families’ incomes.

"I used to only cook at home for my children. Now my seafood home catering service has become an 'internet-famous must-try spot '." said one fisherwoman with a smile. On average, each home catering station serves more than 230 tables per year, and during peak season the monthly income increase can reach 10,000 yuan. Home catering station have not only become an important window for visitors to experience coastal rural life, but also enabled women to achieve a remarkable transformation from "home cooking" to "entrepreneurship " right at their doorstep.

Digital Empowerment & Skills Training: Rural Women Transform into "Star Streamers"

Seizing the opportunities brought by the digital economy, the workshop has launched the "Women's Common Prosperity Livestream Studio ", with returning youth Huang Mingxi as the core streamer, engaging more than 20 women to in livestream promotion. Through short videos showcasing Fengwan Beach, the charm of fishing port, and specialty products such as large yellow croaker and green crab, the channel racks up over 30 million views anually, enabling Yuanyu's cultural tourism resources and high-quality products to reach the markets beyond the village and sell well nationwide. Meanwhile, the workshop's "Fishing Village Maker Training Class" adopts a training model of " classroom-based theory, on-site skill practice at the base, and market-driven outcome assessment", offering skills training in homestay operation and e-commerce livestreaming. To date, 25 training sessions have been held, with 670 participants trained, nurturing a large number of local talents for the cultural tourism industry along the Golden Coastline.

Fund Security & Long-Term Empowerment: Broadening the Path to Common Prosperity

The workshop focuses not only on immediate employment and income growth, but also strives to establish a long-term security mechanism. Yuanyu Village has specially set up the "Women's Common Prosperity " Development Fund, dedicated to supporting local women's entrepreneurship, skill upgrading and talent incentives. This creates a virtuous cycle of "training — employment — income growth — reinvestment ".

Through monthly meetings and investment promotion brainstorming sessions, women take an active part in the workshop's operations and decision-making. To date, 26 returning youth have committed themselves to Yuanyu Village's development. Some outstanding women have been elected to the village "two committees " (the village Party branch committee and the villagers' committee), balancing industrial development with rural governance.

Going forward, the "Enjoy Yuanyu · Women's Common Prosperity Workshop " will continue to deepen cultural-tourism integration, accelerate the establishment of a village operation company, revitalize idle resources within the village, and create more common prosperity sites with cultural heritage and distinctive features.

From left-behind women to all-rounders in cultural tourism services, and from housewives to the key contributors to the common prosperity workshop, the women of Yuanyu Village are writing their own stories of common prosperity along the 168 Golden Coastline with diligence and wisdom. This golden coastline is all the more vibrant and moving by the power of "her ".